Land Rover is a British 4x4 brand founded in 1948 with the original Series I utility vehicle, now part of Jaguar Land Rover (JLR), owned by India's Tata Motors...
Land Rover is a British 4x4 brand founded in 1948 with the original Series I utility vehicle, now part of Jaguar Land Rover (JLR), owned by India's Tata Motors since 2008 and headquartered in Coventry, England. Famous for the Defender — the go-anywhere icon reborn in 2020 — plus the Discovery and the luxury Range Rover line that invented the luxury-SUV segment in 1970, Land Rover built its legend on off-road supremacy from African safaris to military service worldwide. In Pakistan, Land Rovers have deep roots: classic Defenders serve in the military, government fleets, and the northern areas, while modern Defenders and Range Rovers are status symbols in the cities. Genuine Land Rover parts — Defender drivetrain and chassis components, Range Rover air suspension and electronics — are in steady demand through official dealers and specialist importers. The Range Rover invented the luxury SUV in 1970, blending aristocratic comfort with genuine off-road ability. Land Rover's Camel Trophy expeditions became the stuff of legend, and the new Defender's modern technology has won over a new generation of buyers.