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Pirelli

Pirelli is an Italian tyre manufacturer founded in 1872 in Milan by Giovanni Battista Pirelli, making it one of the oldest tyre companies in the world. It has l...

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About Pirelli

Pirelli is an Italian tyre manufacturer founded in 1872 in Milan by Giovanni Battista Pirelli, making it one of the oldest tyre companies in the world. It has long positioned itself at the premium end of the market, supplying original-equipment tyres to luxury and performance carmakers including Ferrari, Lamborghini, Porsche, BMW, and Mercedes-Benz, and serving as the exclusive tyre supplier to Formula 1 since 2011. Pirelli's P Zero performance line and Scorpion SUV range are global benchmarks, and the brand is synonymous with Italian design and motorsport glamour. In Pakistan, Pirelli is an imported premium brand stocked by specialist tyre dealers, chosen by owners of European luxury cars, performance sedans, and high-end SUVs who want the tyres their cars were engineered around. Prices sit at the top of the market, reflecting the brand's positioning. Pakistani buyers should ensure correct speed and load ratings for their vehicle and buy from authorized dealers, since premium tyres are prime targets for counterfeiting.