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Yokohama

Yokohama is a Japanese tyre manufacturer founded in 1917 as the Yokohama Rubber Company, originally a joint venture with the American B.F. Goodrich company. Ove...

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About Yokohama

Yokohama is a Japanese tyre manufacturer founded in 1917 as the Yokohama Rubber Company, originally a joint venture with the American B.F. Goodrich company. Over more than a century it has grown into a global tyre maker known for blending Japanese engineering precision with motorsport involvement, from rallying to circuit racing. Its product families include Advan performance tyres, BluEarth eco tyres, and Geolandar SUV and all-terrain tyres, the latter hugely popular with 4x4 owners. Yokohama also supplies original equipment to Japanese carmakers. In Pakistan, Yokohama is one of the most popular imported tyre brands, widely available through tyre dealers in all major cities and favoured for its balance of grip, durability, and ride comfort on local roads. The Geolandar series is a go-to choice for Fortuner, Hilux, and other SUV owners, including those driving to the northern areas. Positioned in the upper-mid to premium price range, genuine Yokohama tyres deliver strong value; buyers should check manufacturing dates and purchase from reputable dealers.